Why ABA Growth is Different

A smiling woman in a lab coat greets a mother and her young son at a reception desk in a modern office setting.

Marketing an ABA therapy clinic isn’t like marketing a coffee shop, a gym, or even a typical healthcare practice. The families who reach out aren’t just looking for a service — they’re navigating one of the most important and emotional decisions of their lives. They’re weighing cost, accessibility, trust, and whether their child will actually be helped in meaningful ways.

That means the playbook that works for ecommerce or dental practices won’t cut it here. ABA growth comes with its own unique mix of challenges — and when you don’t account for them, you end up burning budget, overwhelming your staff, or missing the right families entirely.

At Palalon Marketing Consulting, we’ve spent decades scaling sensitive, high-trust healthcare practices. I’ve managed $5M+ per month in ad spend, built growth teams from scratch, and watched clinics move from “empty schedule and stressed intake” to “full caseloads and stable systems.” The key lesson? ABA requires more precision, more care, and more long-term vision than nearly any other niche.

The Trust Factor

In ABA, trust is the currency. Parents aren’t shopping for a “good deal” — they’re looking for the right partner for their child. Every touchpoint matters: how your website feels, how quickly your team responds, how you talk about progress, and whether your clinic comes across as clinical, compassionate, or (worst of all) generic.

Traditional lead generation metrics — cost per click, conversion rates — still matter, but without building trust at every step, they’re just numbers. Marketing in this space has to balance efficiency with empathy.

The Eligibility Puzzle

Not every lead is a good lead. Unlike a retail customer who can buy on impulse, ABA families need to fit specific criteria:

  • Insurance coverage or ability to pay.
  • Correct age range for services.
  • Diagnosis and referral requirements.
  • Location and staff availability.

That means even the best marketing campaigns will produce a mix of qualified and unqualified leads. The difference between a clinic that thrives and one that flounders is whether you know how to filter, score, and follow up without wasting time or losing the families who do qualify.

The Speed-to-Impact Challenge

When a parent submits an inquiry, they’re often contacting multiple providers. If your intake team responds hours later, you’ve already lost the chance. Marketing and operations are tied closer here than almost anywhere else — a beautiful ad campaign is worthless if intake can’t follow up fast enough.

That’s why Palalon builds growth systems end-to-end. We don’t just bring clicks; we align the funnel, the follow-up, and the clinic’s real-world capacity. It’s the only way to avoid the frustration of “leads coming in, but no enrollments.”

The Compliance & Ethics Reality

Another layer ABA clinics face: strict compliance. You can’t make sweeping medical promises. You can’t use manipulative language. You need to balance persuasive marketing with the ethical standards set by BACB and state regulations. This is where a lot of generalist agencies fail — they either push too hard and create legal risks, or they play it too safe and generate bland, ineffective campaigns.

Our experience? There’s a middle ground where compliance and conversion meet. With careful copywriting, respectful positioning, and systems that highlight credibility over hype, clinics can grow without putting their reputation at risk.

Why This Guide Exists

The truth is, there are plenty of “marketing guides” floating around, but most are either too generic (they could apply to any business) or too shallow (a checklist of SEO tips without context). What ABA owners need is something more comprehensive — a roadmap built from real campaigns, tested in the field, and adapted to the unique pressures of therapy practices.

That’s what this guide delivers. It’s not theory. It’s not fluff. It’s the actual blueprint we’ve used to help ABA clinics scale from struggling to thriving — while staying compliant, protecting reputation, and keeping operations sane.

By the end of this guide, you’ll understand:

  • The true math behind patient acquisition.
  • Which channels work (and which are a waste).
  • How to balance paid ads with long-term SEO.
  • How to track what’s actually driving enrollments.
  • The ethical lines you can’t cross (and how to stay persuasive anyway).
  • And most importantly, how to turn marketing into a system that fuels stable growth instead of chaos.

A Quick Note Before We Dive In

If you’re an ABA owner or director, you don’t need another generic sales pitch. You need clarity, strategy, and proof that growth can be done right. That’s what Palalon Marketing Consulting is here for.

Let’s start with the numbers — because until you understand the math of acquisition, it’s impossible to know where to invest your time and budget.

A laptop displaying data analytics and graphical charts, sitting on a desk with a coffee cup and documents.

The Numbers Game in ABA Marketing

Growth in ABA isn’t about “getting more clicks.” It’s about understanding the numbers that really matter — and how they connect from ad spend to actual patients enrolled. Too many clinics either guess at these numbers or track them so loosely they can’t see what’s working. That leads to frustration, wasted money, and the classic “we tried marketing, but it didn’t work.”

At Palalon, we start every strategy with the math. Because when you know the numbers, you stop guessing. You can predict growth, forecast caseloads, and make smart decisions about where to put your budget.

The Funnel: From Click to Patient

Here’s the reality of a typical ABA clinic funnel:

  1. Impressions → parents see your ad or your search listing.
  2. Clicks → a fraction of those impressions click to your website.
  3. Leads → some fill out a form, call, or chat.
  4. Qualified Leads → not everyone qualifies (insurance, location, diagnosis).
  5. Appointments/Intakes → the clinic connects, verifies eligibility, and schedules.
  6. Enrollments → a smaller group actually starts therapy.

Every stage has drop-off. Knowing the conversion rates at each step is the only way to know what’s realistic — and what needs fixing.

Example Scenarios

Let’s walk through some sample numbers to show how this plays out.

Scenario 1: Google Ads Campaign

  • Impressions: 10,000
  • Click-through rate (CTR): 5% → 500 clicks
  • Cost per click (CPC): $5 → $2,500 ad spend
  • Website conversion rate: 10% → 50 leads
  • Qualification rate: 50% → 25 qualified leads
  • Intake scheduled: 60% → 15 appointments
  • Enrollments: 50% → 7–8 new patients

Result: ~$2,500 spend → 7–8 patients acquired.

If your average lifetime value (LTV) per patient is $20,000 (a conservative number given average duration of therapy), that’s a 56x return.

Scenario 2: Meta (Facebook/Instagram) Campaign

  • Impressions: 50,000
  • CTR: 1% → 500 clicks
  • CPC: $2 → $1,000 spend
  • Website conversion: 5% → 25 leads
  • Qualification rate: 40% → 10 qualified leads
  • Intake scheduled: 50% → 5 appointments
  • Enrollments: 40% → 2 patients

Result: ~$1,000 spend → 2 patients acquired.

Still profitable if each patient’s LTV is $20,000, but notice how much lower the qualification and enrollment rates are. Meta works, but it tends to bring more noise.

Scenario 3: SEO + Organic Content (Long-Term Play)

  • Monthly website visitors from SEO: 3,000
  • Website conversion rate: 8% → 240 leads
  • Qualification rate: 50% → 120 qualified leads
  • Intake scheduled: 60% → 72 appointments
  • Enrollments: 50% → 36 patients

Result: ~$3,000–$5,000/month invested in SEO/content → 36 patients per month once rankings stabilize.

It takes longer to get there than ads, but once established, it can be the most efficient and sustainable channel.

The Hidden Costs

The numbers above look clean, but here’s what trips clinics up:

  • Unqualified Leads: Every unqualified inquiry still eats intake staff time. Without a system to filter and pre-qualify, staff get burned out.
  • Slow Follow-Up: A lead that sits in the inbox for 4 hours might as well be gone. Speed-to-contact is one of the biggest variables in conversion.
  • Wasted Ad Spend: Without negative keywords (Google) or audience refinement (Meta), campaigns can chew through thousands with zero return.
  • Operational Bottlenecks: Even if marketing works, if your clinic doesn’t have open staff hours, new patients stall in limbo — which damages reputation and reviews.

Why the Math Matters

When you know your cost per qualified lead (CPQL) and cost per enrollment (CPE), you can:

  • Forecast caseloads with confidence.
  • Set realistic budgets without guessing.
  • Identify bottlenecks (is the problem the ads, the website, or intake?).
  • Decide when to scale (and when to hold steady).

This isn’t about chasing the lowest possible CPL. A cheap lead that never qualifies is actually expensive. A higher-cost lead that enrolls quickly is worth far more.

Palalon’s Approach

We build these numbers into every strategy. We don’t just ask “how many leads do you want?” — we ask:

  • What’s your true close rate today?
  • How many staff hours are available next quarter?
  • How fast can your intake team follow up?
  • What’s your average LTV per patient?

With those answers, we map a realistic growth model. Then we use campaigns — Google, Meta, SEO — as levers to hit that model, not just to “get traffic.”

That’s how you move from guessing to predictable growth.

Transition to Next Section

Now that we’ve broken down the math, the next step is choosing where to place your bets. Not every channel works the same way for every clinic, and the wrong mix can sink a budget fast.

So let’s compare your options: Google, Meta, SEO, and beyond — and see how to choose the right strategy for your ABA clinic.

An overhead view of a workspace featuring a laptop, two tablets displaying app icons, a potted plant, and a desk lamp.

Choosing the Right Channels

Now that you’ve seen the math of acquisition, the next question is: Where should you actually put your budget? ABA clinics don’t have unlimited resources. You can’t just “try everything” and hope something sticks. The wrong mix of channels will drain money, burn out staff, and produce inquiries that never turn into patients.

The truth is, not every marketing platform works the same way — or even makes sense — for ABA. Some are built for high-intent searches, others for awareness. Some generate a steady stream of qualified inquiries, others flood your inbox with noise. Picking the right channels is half the battle.

The Big Two: Google & Meta

If you want to acquire new patients quickly, Google Ads and Meta Ads (Facebook/Instagram) are your main levers. They serve different purposes, but together they cover the two most important behaviors: parents actively searching and parents passively scrolling.

Google Ads – High Intent, High Quality

Google is where parents go when they’re actively looking for help. Someone types “ABA therapy near me” or “autism clinic [city],” and they’re already in decision mode. That means clicks from Google tend to be more expensive — but also much more qualified.

Google is best for:

  • Parents already searching for ABA services.
  • Families in your exact service area.
  • Quick wins when you need enrollments now.

Challenges:

  • Competition is fierce in most markets.
  • Without negative keywords, you’ll pay for junk searches.
  • Requires constant monitoring to avoid wasted spend.

Meta Ads – Lower Intent, But Scalable

Meta (Facebook/Instagram) is where you catch families earlier in the journey. They’re not searching for ABA — they’re scrolling through their feed. That means you have to stop the scroll with creative that’s emotional, clear, and respectful.

Meta is best for:

  • Building awareness in your community.
  • Generating larger volumes of leads at lower cost.
  • Retargeting families who visited your site but didn’t convert.

Challenges:

  • Lower lead quality — many won’t qualify.
  • Requires strict compliance with Meta’s medical advertising rules.
  • Creative fatigue: you need a steady flow of fresh ads.

SEO – The Long-Term Engine

Paid ads give you speed. SEO gives you sustainability.

Ranking on Google organically means you can generate a steady stream of leads without paying for every click. Done right, SEO builds a foundation that reduces reliance on paid ads over time.

SEO is best for:

  • Clinics looking for long-term growth.
  • Establishing credibility (a clinic ranking at the top looks more trusted).
  • Reducing acquisition costs once rankings stabilize.

Challenges:

  • It takes time — 6 to 12 months for competitive terms.
  • Requires ongoing investment in content, backlinks, and technical upkeep.
  • If your website is outdated or slow, SEO won’t work until that’s fixed.

Other Channels: Should You Bother?

  • TikTok: Great for awareness, but risky for ABA due to ad policy restrictions and brand control. Can work for recruiting younger staff, but not a primary acquisition tool.
  • LinkedIn: Strong for recruitment campaigns (BCBAs, RBTs), not for parent outreach.
  • Pinterest: Some use for parent resources, but low direct impact on enrollments.
  • X (Twitter): Minimal value for ABA — good for thought leadership, not patient acquisition.
  • Email Marketing: Powerful for nurturing existing inquiries, staff communication, and referral networks — but not a first-touch channel.

Channel Fit Framework

At Palalon, we use a simple framework when deciding where to start:

  • Need patients quickly? → Start with Google Ads.
  • Have budget to build awareness? → Layer in Meta Ads.
  • Want long-term stability? → Invest in SEO.
  • Recruiting staff? → Use LinkedIn and Indeed.
  • Already generating leads but not converting? → Focus on email + retargeting.

Most clinics benefit from a hybrid approach: Google Ads + SEO as the backbone, with Meta as a scaling lever. But the exact mix depends on your clinic’s goals, budget, and capacity.

Avoiding the “Channel Trap”

A common mistake: clinics lean too heavily on one channel. Maybe they only run Google Ads and ignore SEO, so costs never come down. Or they rely on Meta, get buried in unqualified leads, and conclude “digital marketing doesn’t work.”

The truth is, each channel has strengths and weaknesses. The real power comes from combining them strategically — using Google to capture immediate demand, SEO to build authority, and Meta to scale awareness and retarget families.

Palalon’s Channel Strategy Approach

We don’t just pick platforms at random. We look at:

  • Your current caseload and staff capacity.
  • Your budget and tolerance for short-term vs. long-term ROI.
  • The competitive landscape in your city.
  • The systems you have for intake and follow-up.

Then we design a mix that hits your goals without overwhelming your team. No wasted spend, no chasing vanity metrics. Just channels that bring in the right families, in the right volume, at the right time.

Transition to Next Section

Once you know where to focus, the next step is deciding how to get traffic. Do you invest in the slower burn of organic content and SEO, or the quick wins of paid ads? Or both?

That’s what we’ll unpack in the next section: Organic Traffic vs. Paid Traffic — which to prioritize, and how to make them work together.

A display of various houseplants arranged on shelves, alongside stylized upward arrows in neon blue and purple representing growth.

Organic Traffic vs. Paid Traffic

When clinics ask, “Should we invest in SEO or ads?” the real answer is: it depends. Both organic and paid traffic have their place in an ABA growth strategy — but they work very differently. Understanding the trade-offs is what keeps clinics from overspending on ads or wasting months waiting for SEO that never delivers.

At Palalon, we’ve seen both extremes. Clinics that put everything into SEO but never get traction because they needed enrollments yesterday. Clinics that pour tens of thousands into ads and end up with no foundation once the spend stops. The truth is, you need the right mix for your situation — not someone else’s template.

The Case for Organic (SEO + Content)

What it is:
Organic traffic comes from your website ranking in Google’s search results and from content like blogs, location pages, and parent resources. When parents search “ABA therapy near me,” and your site shows up, that’s organic.

Strengths:

  • Trust & credibility: Parents trust the clinics they find in Google’s natural results. Ranking high signals authority.
  • Compounding returns: Once you rank, traffic comes in without paying for every click.
  • Coverage: You can build out content for specific services, insurance providers, or locations and capture those long-tail searches.

Weaknesses:

  • Slow ramp-up: SEO takes time — usually 6 to 12 months before strong results in competitive areas.
  • Requires consistency: Blogs, updates, backlinks — you can’t just “set it and forget it.”
  • Technical demands: Site speed, schema markup, mobile optimization all matter.

When to prioritize SEO:

  • You’re stable with current caseload but want to reduce reliance on ads.
  • You’re building for the long term in a competitive market.
  • You want your brand to be seen as the go-to provider in your area.

The Case for Paid Traffic (Google & Meta Ads)

What it is:
Paid traffic comes from running ads on Google (search ads, display ads) or Meta (Facebook/Instagram). You pay for clicks or impressions to drive families to your site or landing pages.

Strengths:

  • Immediate results: You can have new inquiries coming in within 48 hours.
  • Precise targeting: Control by location, keyword, audience.
  • Scalable: Turn budget up or down as capacity changes.

Weaknesses:

  • Costly long-term: Stop spending, and traffic stops.
  • Lead quality varies: Especially on Meta, many clicks won’t qualify.
  • Requires constant optimization: Keywords, creatives, and budgets need ongoing management.

When to prioritize paid ads:

  • You need patients quickly to fill staff hours.
  • You’re entering a new market or location and want visibility fast.
  • You have budget flexibility to test and optimize.

Why the Best Clinics Use Both

The strongest ABA growth strategies don’t pit SEO and ads against each other — they make them work together.

  • Ads feed short-term demand. You capture parents searching right now and fill caseloads quickly.
  • SEO builds long-term resilience. Over time, your cost per lead drops, and you stop relying on ads alone.
  • Retargeting bridges the gap. Families who click an ad but don’t convert can later find you through organic search or remarketing campaigns.

Think of ads as the gas pedal and SEO as the engine. The pedal gets you moving fast, but without the engine, you stall out once you stop pressing.

A Real Example

One clinic we worked with had been spending $15,000/month on Google Ads alone. They were filling slots, but margins were thin, and staff complained about wasted leads. We added an SEO program — service pages, local optimization, and consistent blog content. Within 9 months, they ranked in their metro for “ABA therapy” and related terms.

Now their ad spend is down to $8,000/month, but they’re enrolling more patients than before. The organic presence keeps steady inquiries flowing, while ads cover gaps when staff capacity opens up. That’s the balance most clinics should be aiming for.

Palalon’s Take

We don’t push clinics into one side or the other. Instead, we map your goals:

  • Need enrollments now? Ads take the lead.
  • Want to future-proof your growth? SEO gets more emphasis.
  • Want the best of both? We run them in tandem, with tracking in place to show which dollars bring the highest return.

The goal isn’t to be “good at ads” or “good at SEO.” The goal is stable, predictable patient growth that doesn’t collapse if a single channel shifts.

Transition to Next Section

Once you’ve chosen your mix of organic and paid, the next challenge is measurement. How do you know which channel is actually driving qualified enrollments? That’s where tracking and analytics come in — and why so many clinics miss the real picture.

In the next section, we’ll break down Monitoring & Measuring Success — the systems every ABA clinic needs to track what works, cut what doesn’t, and scale with confidence.

Two computer monitors displaying colorful graphics and data visualizations in a modern office setting.

Monitoring & Measuring Success

Here’s a truth most agencies won’t admit: it’s not enough to “run ads” or “do SEO.” If you’re not measuring what happens after the click, you’re flying blind. And in ABA, flying blind doesn’t just waste money — it clogs intake, frustrates families, and leaves staff scrambling without clear answers.

At Palalon, we treat tracking as non-negotiable. If you can’t see where leads come from, what qualifies, and what actually converts into patients, you don’t have a marketing system — you just have noise.

Why Measurement Matters

ABA clinics live and die by operational efficiency. Every unqualified lead takes time from your intake team. Every missed call is a lost opportunity. Without good tracking, you can’t tell whether the problem is your ads, your website, or your follow-up process.

Measurement gives you clarity. It shows you:

  • Which campaigns are worth scaling.
  • Where leads are falling through the cracks.
  • How to forecast growth with accuracy.

When done right, it also keeps your agency accountable. No vague reports, no “trust us, it’s working.” Just data you can see and use.

Core Tracking Tools

Here’s the Palalon starter kit for monitoring ABA marketing:

  1. Google Analytics 4 (GA4)
    Tracks user behavior on your site: visits, pages viewed, forms completed. Helps you see what’s working at the top of the funnel.
  2. Google Tag Manager (GTM)
    The control center for your tracking. Lets you set up event tracking — button clicks, form submissions, calls — without constant developer support.
  3. Call Tracking Software
    Dynamic number insertion ties phone calls back to the ad or keyword that triggered them. Critical for ABA, where many families prefer calling instead of filling out a form.
  4. Google Search Console
    Tracks your SEO performance: impressions, clicks, ranking keywords. Essential for organic growth monitoring.
  5. CRM or Intake Tracking System
    Connects the dots between leads and enrollments. Without this, you only know “we got a lead,” not whether that lead became a patient.

Key Metrics to Track

Most clinics only look at surface-level metrics like clicks or impressions. Here’s what really matters:

  • Cost per Qualified Lead (CPQL): Not just leads — qualified ones. This tells you the real cost of filling your pipeline.
  • Cost per Enrollment (CPE): The true measure of ROI. How much it costs to actually enroll a new patient.
  • Lead-to-Intake Speed: How fast your team contacts new inquiries. Faster response = higher conversion.
  • Channel Attribution: Which source brought the patient in — Google Ads, SEO, Meta, or referrals.
  • Lifetime Value (LTV): How much a patient is worth over the course of treatment. This lets you see ROI clearly.

Common Tracking Mistakes

  1. Relying Only on Ad Platform Reports
    Google and Meta both inflate numbers. Without independent tracking, you’ll never know the real picture.
  2. No Call Tracking
    In ABA, calls can be half of all inquiries. If you can’t trace them, you’re missing critical data.
  3. Unclear Intake Notes
    If your team just writes “lead didn’t qualify” without details, you lose insights into how to filter better.
  4. Not Connecting Marketing to Operations
    It’s not enough to know “we got 50 leads.” You need to know how many made it through verification, scheduling, and enrollment.

A Simple Example

Let’s say you spend $5,000 on Google Ads in a month. Reports show 100 leads. At first glance, that looks like $50 per lead.

But when we track deeper:

  • 50% were unqualified → 50 qualified leads.
  • 60% scheduled intake → 30 appointments.
  • 50% enrolled → 15 patients.

Now your real cost per enrollment is $333 ($5,000 ÷ 15). Still excellent ROI — but a completely different story than the surface $50 CPL number.

That difference is why proper measurement changes everything.

Palalon’s Tracking Approach

When we set up an ABA marketing system, we don’t just launch campaigns. We:

  • Install proper tracking on the site.
  • Set up call tracking with keyword-level attribution.
  • Connect intake notes into the CRM so we can see qualification reasons.
  • Build reporting dashboards that show CPQL, CPE, and LTV — not just vanity clicks.

This way, you see what’s actually happening in your funnel. No guesswork, no excuses.

Transition to Next Section

Once you’re tracking properly, the next lever is what you put in front of families. SEO, content, and authority-building aren’t optional in ABA — they’re how you show up as a trusted provider.

That’s where we’re headed next: Content Strategy & SEO for ABA Clinics.

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Content Strategy & SEO for ABA Clinics

If ads are the fast track, content and SEO are the foundation. A strong digital presence doesn’t just bring in clicks — it establishes authority, builds trust with families, and makes sure your clinic is discoverable for the long haul. In ABA, where decisions are high-stakes and emotional, that foundation matters. Parents want to see not only that you exist, but that you’re credible, knowledgeable, and engaged.

At Palalon, we’ve scaled clinics that went from invisible online to dominating local searches. The common thread? A deliberate content and SEO strategy that goes beyond keyword stuffing and surface-level blogs.

Why SEO Matters for ABA

When a parent searches “ABA therapy near me,” they’re not browsing — they’re looking for help. If your clinic doesn’t appear in those results, you’re invisible at the exact moment a decision is being made.

SEO does three critical things for ABA practices:

  1. Visibility: Makes sure families can find you when they need you.
  2. Credibility: Higher rankings signal trustworthiness and professionalism.
  3. Sustainability: Unlike ads, organic traffic doesn’t stop when the budget does.

Technical SEO: The Foundation

Before content even matters, your site has to function well. That means:

  • Speed: Fast load times on desktop and mobile.
  • Mobile-first design: Most parents will visit from their phones.
  • SSL & Security: Families won’t trust a site flagged as unsafe.
  • Schema Markup: Tells Google you’re a healthcare provider and improves visibility in search results.
  • Clear Structure: Easy navigation, logical page hierarchy, and internal linking.

A clinic website that’s slow, confusing, or outdated will tank both SEO and conversion.

Local SEO: Winning in Your City

ABA is hyper-local. Parents don’t want the best clinic in the country; they want the best clinic within driving distance. That makes local SEO a priority.

Key steps:

  • Google Business Profile (GBP): Claim and optimize with correct info, photos, and services.
  • NAP Consistency: Make sure your name, address, and phone number match across directories.
  • Local Citations: Get listed in trusted healthcare and autism-related directories.
  • Reviews: Encourage happy families and employees to leave honest reviews. Positive sentiment boosts both trust and rankings.

Content That Builds Trust

Generic blog posts won’t cut it. Families want content that answers their questions and shows your expertise. Here’s what works best:

  • Service Pages: Clear, detailed descriptions of the therapies you offer.
  • Location Pages: Specific content for each city/region you serve.
  • Parent Resources: Guides on ABA basics, insurance navigation, therapy expectations.
  • FAQs: Direct answers to common questions (these often rank well).
  • Recruitment Content: Pages and blogs aimed at attracting BCBAs and RBTs.

The goal isn’t to flood your site with fluff. It’s to create a library of resources that helps parents trust you before they ever pick up the phone.

Backlinks: Authority Builders

Google doesn’t just care what you say about yourself — it cares who else vouches for you. That’s where backlinks come in.

High-quality links from local organizations, autism networks, and reputable healthcare sites boost your authority. On the flip side, spammy or irrelevant links can hurt you. That’s why regular backlink monitoring and cleanup are part of Palalon’s process.

How SEO and Content Drive Leads

Here’s a real pattern we’ve seen:

  • A parent Googles “ABA therapy for toddlers in [city].”
  • Your location page shows up on page one.
  • They read your service page, click to your parent resource blog, and feel reassured.
  • They see reviews on your Google profile and feel confident.
  • They fill out your intake form or call.

That’s the journey SEO powers. It’s not just visibility — it’s credibility that carries a parent from first search to first appointment.

The Palalon Approach to ABA SEO

We don’t treat SEO as an afterthought. It’s woven into everything we do:

  • Technical site audits to fix underlying issues.
  • Structured content calendars built around parent questions and service intent.
  • Location-focused strategies to dominate local search.
  • Backlink outreach to build authority the right way.
  • Ongoing reporting so you can see traffic, rankings, and leads clearly.

And we always connect it back to the bigger picture: not just ranking higher, but enrolling more patients.

Transition to Next Section

Once your content and SEO are in place, the next question becomes: how do you use paid ads to amplify results? Google Ads and Meta Ads work very differently, and both can be powerful when managed right.

That’s where we’re headed next: Google Ads for ABA Clinics — the strategies that win, and the mistakes that waste budget.

A laptop displaying a search results page with a cursor hovering over the search bar and colored lines indicating results.

Google Ads for ABA Clinics

If there’s one channel that consistently drives high-quality ABA inquiries, it’s Google Ads. When parents type “ABA therapy near me” or “autism clinic [city],” they’re not casually browsing — they’re actively searching for help. That makes Google Ads the most intent-driven platform in your toolbox.

But here’s the catch: Google Ads can also be one of the fastest ways to waste money if it’s not set up correctly. We’ve audited campaigns where clinics spent tens of thousands of dollars targeting irrelevant searches like “free autism games” or “ABA therapist salaries.” The difference between success and failure comes down to structure, targeting, and ongoing management.

At Palalon, we’ve managed Google Ads budgets in the millions, and we know what works for ABA. This section lays out the playbook.

Why Google Ads Work for ABA

  • High Intent: Parents are searching with specific needs. You’re showing up at the exact moment they’re ready to act.
  • Geographic Control: You can target only the areas you serve, down to zip codes.
  • Flexibility: Budgets can be adjusted daily as capacity changes.
  • Speed: Campaigns can start generating inquiries within days of launch.

When done right, Google Ads bring the most qualified leads per dollar spent.

Core Elements of a Successful Campaign

1. Keyword Strategy

This is the backbone. We divide keywords into three categories:

  • High-Intent Service Keywords: “ABA therapy near me,” “autism clinic [city],” “behavior therapy [city].” These drive the best leads.
  • Supportive Keywords: “What is ABA therapy,” “ABA therapy for toddlers.” Good for educational ads leading to content funnels.
  • Recruitment Keywords: “BCBA jobs [city],” “RBT careers.” Separate campaigns targeting staff growth.

Just as important are negative keywords. Adding terms like “free,” “salary,” or “degree programs” filters out irrelevant clicks that burn your budget.

2. Campaign & Ad Group Structure

Poorly structured campaigns lump dozens of keywords into one group. The result? Generic ads that don’t match the search.

Instead, we use tight ad groups: each with a small set of related keywords and ad copy tailored to that intent. Example:

  • Group A: “ABA therapy near me” → Ad: “Find ABA Therapy in [City] – Enroll Now.”
  • Group B: “autism therapy [city]” → Ad: “Compassionate Autism Therapy – Local Clinics Accepting Patients.”

The closer the match, the higher the click-through rate (CTR) and conversion rate.

3. Ad Copy & Extensions

Google gives you limited space, so every word counts. Copy must be:

  • Clear: “ABA Therapy in [City]. Accepting New Patients.”
  • Trust-building: Highlight insurance accepted, licensed BCBAs, local offices.
  • Action-oriented: “Book Intake Today,” “Get Started.”

Extensions (sitelinks, call extensions, location info) expand your ad and improve CTR.

4. Landing Pages That Convert

Sending ad traffic to a generic homepage is the fastest way to tank ROI. Parents need a focused, trustworthy page with:

  • Headline that matches the ad.
  • Clear description of services.
  • Easy form + click-to-call option.
  • Trust signals: testimonials, staff credentials, insurance logos.

We’ve seen conversion rates double just by shifting from a generic homepage to a tailored landing page.

5. Geo-Targeting & Scheduling

  • Geo-Targeting: Only show ads in areas where you can actually serve patients. Nothing drains budget faster than paying for clicks outside your reach.
  • Ad Scheduling: Run ads during hours intake can respond quickly. If leads come in at 11 PM but no one replies until morning, conversion rates plummet.

Budgeting & Bidding

  • Budgeting: Start with enough daily spend to get meaningful data. For ABA, we recommend a minimum of $2,500–$5,000 per month in most metros. Anything less can lead to inconsistent results.
  • Bidding Strategies: Begin with Maximize Conversions or Manual CPC to gather data. Once campaigns stabilize, shift to Target CPA (cost per acquisition) for efficiency.

Common Mistakes in ABA Google Ads

  1. Broad Match Keywords Everywhere → Leads from irrelevant searches.
  2. No Negative Keywords → Paying for traffic that will never convert.
  3. Generic Landing Pages → High bounce rates, low conversions.
  4. Ignoring Mobile Experience → Most clicks are on phones; if forms aren’t mobile-friendly, you lose them.
  5. No Call Tracking → Half of ABA inquiries come by phone. Without tracking, you can’t optimize.

A Real Example

We worked with a clinic spending $12,000/month on Google Ads. They were getting “leads,” but most were unqualified. When we audited, we found:

  • 30% of budget went to irrelevant search terms.
  • Ads all led to the homepage.
  • No negative keywords in place.

We restructured campaigns, added negatives, built service-specific landing pages, and tracked calls. Within 60 days:

  • Cost per qualified lead dropped by 42%.
  • Appointments doubled without increasing spend.
  • The clinic went from frustrated to fully booked.

Palalon’s Approach

We don’t just “run ads.” We build systems:

  • Keyword maps with intent focus.
  • Tight ad groups for relevance.
  • Conversion-focused landing pages.
  • Call and form tracking baked in.
  • Regular reporting that ties spend to enrollments.

That’s how you turn Google Ads from a budget black hole into a predictable growth engine.

Transition to Next Section

Google Ads give you high-intent leads. But what about families who aren’t searching yet — the ones scrolling social feeds or comparing providers quietly? That’s where Meta Ads come in.

In the next section, we’ll cover Meta Ads for ABA Clinics — how to cut through noise, stay compliant, and turn awareness into actual enrollments.

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Meta Ads for ABA Clinics

If Google Ads capture parents actively searching for help, Meta Ads (Facebook and Instagram) catch families who aren’t searching yet — but may be ready to act when the right message hits. Done right, Meta can generate high volumes of leads at relatively low cost. Done wrong, it produces a flood of unqualified inquiries that bury your intake team.

ABA clinics often struggle here because Meta requires a very different mindset. Parents aren’t typing “ABA therapy near me” — they’re scrolling. Your ad has to interrupt that scroll, connect emotionally, and drive action, all while staying compliant with strict medical advertising rules.

At Palalon, we’ve scaled Meta campaigns that not only generate inquiries, but also nurture awareness in communities where clinics want to be seen as trusted providers. Here’s the playbook.

Why Meta Ads Work for ABA

  • Awareness at Scale: Reach thousands of local families who may not even know what ABA is yet.
  • Cost Efficiency: Clicks and leads often cost less than on Google.
  • Visual Storytelling: Ads can use video, photos, and testimonials to humanize your clinic.
  • Retargeting Power: Follow up with families who visited your site or engaged with your content but didn’t convert.

Core Challenges with Meta Ads

  • Lower Intent: Many leads will be curious but not qualified.
  • Ad Policy Restrictions: Facebook is strict about health-related claims and personal attributes. You can’t say “Does your child have autism?” in an ad.
  • Creative Fatigue: Ads need fresh visuals and copy regularly or performance drops.
  • Staff Bandwidth: More leads often means more filtering, which strains intake.

The Rules of ABA Ad Copy on Meta

Meta is notorious for rejecting or banning ads that break medical advertising rules. The golden rule: never use “you” or “your” alongside medical terms (e.g., “autism,” “ABA therapy”). Instead, write in general, respectful terms.

Risky:
“Is your child struggling with autism?”

Compliant Alternative:
“Families across [City] are finding support with ABA therapy services.”

Our approach: keep copy empathetic but indirect, focusing on hope, support, and community rather than diagnoses or promises.

Creative That Stops the Scroll

On Meta, creative is king. Parents scroll quickly, and your ad needs to earn their attention in seconds.

What works best:

  • Authentic visuals: Real staff, real clinics (not stock photos).
  • Video stories: A BCBA explaining what therapy looks like, or a clinic tour.
  • Community feel: Highlight local presence, family support, compassionate care.
  • Mobile-first design: Most traffic comes from phones; ads must be easy to view and click on small screens.

We test multiple formats — single image, carousel, video — and let data show what resonates.

Targeting Families Without Breaking Rules

Meta no longer allows direct targeting by diagnosis, but there are still effective ways to reach families:

  • Lookalike Audiences: Based on past website visitors or form submitters.
  • Interest Targeting: Parenting, early childhood education, special needs resources.
  • Location Targeting: Radius around clinic service areas.
  • Retargeting Pools: Visitors to your website, blog readers, or video viewers.

The best results come from layering — broad enough to let the algorithm work, but refined enough to filter obvious waste.

Budgets & Scaling

  • Starting Point: For most clinics, $1,500–$3,000/month is the minimum for meaningful results.
  • Retargeting: Always dedicate a slice of budget (10–20%) to retargeting warm audiences.
  • Scaling: Increase gradually — 20% per week — to avoid triggering Meta’s learning phase reset.

A Real Example

A multi-location clinic came to us frustrated with Meta. They were spending $5,000/month and drowning in unqualified leads. Intake was overwhelmed.

We rebuilt the campaigns with compliant copy, authentic video ads, and better audience targeting. We also added a lead-filtering form that asked basic eligibility questions.

The results in 90 days:

  • Lead quality improved by 47%.
  • Intake staff workload dropped because unqualified inquiries were filtered out automatically.
  • The clinic expanded campaigns into new service areas with confidence.

Palalon’s Meta Ads Approach

We don’t chase “cheap leads.” We build systems that balance volume with quality:

  • Compliant, empathetic ad copy.
  • Authentic visuals that humanize your clinic.
  • Smart targeting that reaches the right families.
  • Lead forms with filters to protect your intake team.
  • Retargeting campaigns that keep your clinic top of mind.

That way, Meta isn’t just a numbers game — it becomes a community builder that generates awareness and enrollments.

Transition to Next Section

With Google Ads and Meta Ads, you can generate immediate demand. With SEO, you build long-term authority. But how do you balance all of this while staying ethical and compliant with ABA standards?

That’s where we go next: Ethical Considerations & Compliance in ABA Marketing.

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Ethical Considerations & Compliance in ABA Marketing

Marketing in ABA isn’t just about performance metrics and ROI. It comes with a higher standard. Families are making decisions about their children’s care, and the profession itself is guided by strict ethical codes. That means your marketing must do more than generate leads — it must stay compliant, protect your reputation, and reflect the integrity of your clinical work.

At Palalon, we’ve seen how quickly a clinic can get into trouble by ignoring these realities. Misleading claims, aggressive sales language, or careless ad copy can lead to complaints, bad press, or worse — disciplinary action. The good news is, ethical marketing doesn’t mean weak marketing. With the right approach, you can stay compliant and persuasive.

The BACB Ethics Code and Advertising

The Behavior Analyst Certification Board (BACB) has clear standards around advertising and representation. Some of the most relevant for marketing include:

  • Truthfulness (5.03): All public statements must be accurate and not misleading.
  • Avoiding False Claims (5.04): You cannot guarantee outcomes or exaggerate benefits.
  • Respectful Communication (5.06): Public statements should not be coercive or manipulative.
  • Accurate Representation (5.07): Clinicians must present their services and credentials honestly.

In plain English: no overpromising, no scare tactics, no playing loose with facts.

Common Compliance Pitfalls

  1. Overpromising Outcomes
    Saying “ABA guarantees progress” or “Your child will speak in six months” crosses the line. You can highlight benefits and success stories, but always with care.
  2. Improper Testimonials
    Featuring parent or patient stories without consent, or in ways that imply promises of identical results, is risky. Employee and community testimonials are safer.
  3. Sensitive Language
    Using personal pronouns (“Does your child have autism?”) in ads is not only against Meta’s rules but can also be ethically questionable. Reframe language to be respectful and general.
  4. Unclear Credentials
    Marketing that implies services are delivered by licensed BCBAs when they’re not can trigger serious compliance issues.

Reputation Management as Ethics in Action

Your reputation is part of your compliance footprint. Negative reviews, unanswered complaints, or inconsistent online information send red flags to both families and regulators.

That’s why part of our marketing process is active reputation management:

  • Encouraging happy employees and families to share feedback.
  • Responding to reviews professionally and promptly.
  • Making sure all clinic listings (Google, directories, insurance portals) are accurate and consistent.

It’s not just about SEO. It’s about showing families and stakeholders that your clinic takes responsibility seriously.

The Balance: Persuasive but Respectful

Ethical marketing doesn’t mean stripping all emotion from your message. Families are making emotional decisions, and empathy is essential. The balance comes from:

  • Highlighting support, not guarantees.
  • Sharing stories, not promises.
  • Positioning your clinic as a trusted guide, not a miracle worker.

Example:

  • ❌ Risky: “ABA therapy will change your child’s life forever.”
  • ✅ Better: “Many families see meaningful improvements with ABA therapy. Our team is here to help you explore if it’s the right fit.”

Palalon’s Compliance-First Approach

We bake compliance into every campaign:

  • Ad copy that respects Meta and Google rules, avoiding risky language.
  • Content reviews to ensure accuracy and alignment with BACB standards.
  • Internal checklists so staff know what can and can’t be claimed publicly.
  • Reputation management systems to strengthen trust over time.

The result: marketing that performs — without putting your clinic’s license or reputation on the line.

A Quick Story

One clinic we supported had unknowingly been running ads with language that promised outcomes. It hadn’t been flagged yet, but it was only a matter of time. We rewrote the campaigns, shifted the messaging to emphasize support and resources, and layered in employee testimonials instead of outcome claims.

Not only did compliance risk drop, but lead quality actually improved. Parents felt more trust because the messaging was honest and respectful. Ethical and effective aren’t opposites — they can work together when strategy is clear.

Transition to Next Section

With compliance covered, the final piece is showing how all of this comes together in real life. Numbers and frameworks are useful, but nothing makes the picture clearer than a real clinic case study.

Next, we’ll walk through a Case Storytelling Example: From Invisible to Full Caseload — an anonymized but authentic account of how a clinic scaled successfully with the right mix of strategies.

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Case Storytelling Example: From Invisible to Full Caseload

Numbers, frameworks, and best practices are important — but nothing brings it home like a real story. Let’s walk through how one ABA clinic went from being almost invisible online to becoming the go-to provider in its city. For confidentiality, we’ve changed identifying details, but the growth path is exactly what happened.

The Starting Point

This clinic had three locations in a mid-sized metro area. Their challenge wasn’t quality of care — families who found them loved the staff and therapists. The challenge was visibility.

  • Their website was outdated and barely showed up in search.
  • They had no SEO content beyond a couple of basic service pages.
  • Their Google Ads account was live but chaotic, with broad match keywords eating budget.
  • Intake staff were overwhelmed by unqualified leads from generic Facebook campaigns.
  • Referrals trickled in, but not enough to sustain growth or fill staff hours.

In short: great clinical reputation, but almost no marketing engine.

The First 90 Days

We started with the foundation:

  1. Website & SEO Overhaul
    • Built service pages for each therapy type.
    • Added location pages for each clinic site.
    • Optimized Google Business Profiles with consistent info, photos, and reviews.
  2. Google Ads Restructure
    • Split campaigns into tightly focused ad groups.
    • Built landing pages specific to services and locations.
    • Added a robust negative keyword list to stop wasted spend.
  3. Meta Ads Reset
    • Shut down the broad, low-quality lead campaigns.
    • Rebuilt with compliant copy and authentic visuals of staff and clinics.
    • Introduced a simple lead form filter to screen for insurance and location.
  4. Tracking Installed
    • Implemented call tracking with keyword-level attribution.
    • Connected intake notes to the CRM so we could see not just leads, but qualified leads and enrollments.

Within 90 days, lead volume was up 65%, but more importantly, lead quality doubled. Intake staff reported they were spending less time chasing dead ends and more time scheduling families who actually qualified.

The 6-Month Mark

With the foundation in place, we layered in long-term growth:

  • Content Calendar: Weekly parent resource blogs and FAQs that answered real questions (“How does ABA therapy work at school?” “What insurance covers ABA in [state]?”).
  • Backlink Outreach: Partnerships with local autism organizations and healthcare directories.
  • Retargeting Ads: Built audiences of website visitors and video viewers, keeping the clinic top-of-mind.

By month six:

  • The clinic ranked in the top three results for “ABA therapy [city]” and “autism services [city].”
  • Google Ads cost per qualified lead dropped by 42%.
  • Meta campaigns generated steady awareness without overwhelming intake.
  • Average response time to new leads improved from 6 hours to under 30 minutes.

The result? All three clinics hit full caseload capacity. Staff utilization was healthy, parents were supported quickly, and the growth engine finally matched the quality of care.

The 12-Month Picture

By the one-year mark, the clinic wasn’t just sustaining growth — it was planning new locations. With predictable enrollments coming in every month, leadership had confidence to invest in expansion.

The metrics told the story:

  • Website traffic up 220%.
  • 36 new patients per month from organic search alone.
  • Paid ad efficiency improving as campaigns matured.
  • Reputation score (Google reviews) climbed from 3.6 to 4.7 stars.

But the real win? Families in the community finally knew this clinic existed — and trusted it. Intake calls weren’t “Who are you?” anymore. They were, “We’ve heard good things, can you help us?”

What This Proves

This case makes one thing clear: ABA growth isn’t about gimmicks. It’s about building a system where ads, SEO, content, intake, and compliance all work together.

The clinic didn’t succeed because of one magic campaign. They succeeded because:

  • The numbers were tracked and understood.
  • The right channels were chosen and optimized.
  • Compliance was respected without sacrificing persuasion.
  • Reputation and responsiveness were prioritized.
  • Strategy was executed consistently over time.

That’s what Palalon delivers.

Transition to Next Section

Now that you’ve seen how it plays out in real life, the question is: what does your clinic need to put in place to replicate that success?

That’s where we close the loop with a Practical Playbook: The 10 Things Every ABA Clinic Must Have to Grow.

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Practical Playbook: 10 Things Every ABA Clinic Must Have to Grow

We’ve covered the numbers, the channels, the tracking, the compliance, and even a real clinic’s story. But let’s make it simple. If you want your ABA clinic to grow — predictably and sustainably — here are the 10 non-negotiables. Think of this as your practical playbook. Skip one, and the system breaks. Nail all ten, and you’ve got the engine you need for long-term success.

1. A Modern, Conversion-Ready Website

Your website isn’t just a digital brochure — it’s the front door of your clinic. Parents will judge your credibility in seconds.

What you need:

  • Clean, mobile-first design.
  • Service pages for each therapy offering.
  • Location pages for every clinic site.
  • Easy-to-use forms and click-to-call buttons.
  • Clear trust signals (insurance logos, credentials, testimonials).

If your site feels outdated, slow, or confusing, every other marketing investment will underperform.

2. Local SEO Optimization

ABA is a local service. You need to own your city in search results.

Checklist:

  • Google Business Profile claimed and optimized.
  • Consistent Name, Address, Phone (NAP) across directories.
  • Location keywords embedded into titles, meta tags, and content.
  • Regular updates with photos, posts, and reviews.

Without this, families in your own backyard may never find you.

3. Targeted Google Ads Campaigns

This is the fastest way to drive qualified leads when done right.

Checklist:

  • High-intent service keywords.
  • Negative keywords to cut waste.
  • Tight ad groups with tailored copy.
  • Dedicated landing pages that match the ad.
  • Call tracking installed to capture phone leads.

Without structure, Google Ads becomes a money pit. With structure, it’s a growth engine.

4. Compliant, Empathetic Meta Ads

Meta (Facebook/Instagram) fills the top of your funnel and builds awareness.

Checklist:

  • Compliant copy (no “you/your” with medical terms).
  • Authentic visuals (staff, clinic tours, community feel).
  • Lead forms with filters to protect intake from junk.
  • Retargeting campaigns to bring back warm audiences.

Think of Meta as your community billboard — but smarter.

5. Consistent Content Calendar

Content builds trust, authority, and SEO.

Checklist:

  • Parent resource blogs that answer real questions.
  • FAQs written in plain English.
  • Service and insurance pages optimized for search.
  • Regular content updates — not one-off bursts.

Parents don’t just want to know that you exist. They want to know that you understand them.

6. Call & Form Tracking

If you can’t see where leads come from, you can’t optimize.

Checklist:

  • Call tracking software tied to campaigns.
  • UTM tagging for all ads.
  • Hidden form fields to capture source.
  • Reports that connect clicks → leads → enrollments.

This is the backbone of smart decision-making.

7. Fast, Structured Intake Response

Marketing only works if intake closes the loop.

Checklist:

  • Response time target: under 15 minutes for new leads.
  • Scripts for intake staff to qualify quickly but respectfully.
  • Automated reminders for follow-ups.
  • Clear hand-off to clinical team once eligibility is confirmed.

Speed and structure here can double your enrollment rate.

8. Reputation Management System

Your reputation is your currency. Parents Google you before they call.

Checklist:

  • Proactive review request system (email/SMS).
  • Professional responses to all reviews — positive or negative.
  • Regular monitoring of Google, Yelp, and healthcare directories.
  • Internal culture where staff know reviews matter.

A 4.7-star rating builds confidence. A 3.4 rating makes parents hesitate — even if your care is excellent.

9. Compliance Safeguards

Marketing without compliance is a ticking time bomb.

Checklist:

  • Ad copy reviewed against BACB ethics standards.
  • No outcome guarantees or exaggerated claims.
  • Testimonials only with proper consent.
  • Regular audits to ensure accuracy in all public statements.

Compliance isn’t a burden — it’s a trust builder.

10. A Unified Growth Dashboard

Finally, tie it all together.

Checklist:

  • One dashboard showing CPQL (Cost per Qualified Lead), CPE (Cost per Enrollment), and LTV (Lifetime Value).
  • Channel attribution (Google, Meta, SEO, referrals).
  • Intake performance (response time, close rate).
  • Month-over-month comparisons to guide scaling.

This is what lets you make decisions with confidence instead of guesswork.

Putting It All Together

When clinics struggle, it’s usually because 2 or 3 of these pieces are missing. They have ads but no tracking. Or SEO but no intake process. Or reviews but no visibility.

Growth only happens when all 10 play together. That’s the system we build at Palalon: holistic, compliant, and results-driven.

Transition to Final Section

You now have the playbook — the 10 things every clinic must have. But checklists alone don’t change caseloads. What matters is execution.

That’s why we close this guide with your next step: the Call to Action — Request Your ABA Growth Audit & Roadmap.

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CTA & Next Steps

You’ve just walked through the complete Palalon ABA Therapy Marketing Guide — from the numbers that drive predictable growth, to the channels that bring in families, to the systems that make it all work together. If you take only one thing away from this: ABA growth isn’t about quick hacks. It’s about building a system that respects families, supports your staff, and delivers sustainable patient enrollment month after month.

The clinics that win aren’t the ones chasing gimmicks. They’re the ones with the fundamentals in place: a modern website, SEO visibility, structured ads, tight tracking, fast intake, and a reputation that inspires trust. When those pieces are aligned, growth isn’t chaotic — it’s steady, reliable, and scalable.

What You Can Do Right Now

If you’re an ABA owner or director, you have two options from here:

  1. Try to piece this together on your own.
    You’ll need to audit your site, set up campaigns, create content, install tracking, and coach intake — all while running your clinic. It’s possible, but it’s a heavy lift.
  2. Shortcut the process with an expert partner.
    At Palalon Marketing Consulting, this is what we do every day. We’ve managed $5M+/month in ad spend, scaled clinics from invisible to fully booked, and built systems that work without overwhelming staff. We know how to balance compliance, empathy, and ROI — because we’ve done it across healthcare again and again.

The Palalon Growth Audit & Roadmap

That’s why we created the ABA Growth Audit & Roadmap. It’s not a sales call. It’s a diagnostic:

  • We review your website, SEO, ads, intake, and reputation.
  • We map your numbers: what your funnel looks like today, where it’s leaking, and what it could look like with fixes.
  • We deliver a tailored roadmap — what to prioritize, what to cut, and where to invest.

This isn’t theory. It’s a practical plan based on your clinic’s reality.

👉 You can request your audit here: ABA Growth Audit & Roadmap »

If You’re Ready to Move Faster

If you already know you need expert help to scale, you can skip straight to booking a consult with me:
📅 Book a Call on My Calendar »

We’ll talk through your goals, your numbers, and your capacity — and see if Palalon is the right fit.

Final Word

You don’t need another generic marketing checklist. You need a partner who understands that ABA is different. Sensitive. High-trust. Compliance-heavy. But also full of opportunity if you approach it the right way.

That’s what Palalon brings to the table: the experience, the systems, and the results to make growth not just possible, but predictable.

The families in your community are searching. Let’s make sure they find you.

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