Telehealth & Healthcare SaaS Marketing That Scales
Telehealth platforms and healthcare SaaS companies are growing fast—but scaling them profitably is another story. Rising CAC, high churn, and crowded competition mean that even innovative platforms struggle to break through. To win, you need more than ads—you need a full growth system that attracts, converts, and retains users.
At Palalon Marketing Consulting, we’ve helped SaaS and healthcare providers build marketing frameworks that scale. With 20+ years of experience and $5M+/mo in managed ad spend, we know how to reduce acquisition costs, improve retention, and design funnels that work from first click to long-term subscription.
The Challenges Telehealth & SaaS Companies Face
Rising CAC (Customer Acquisition Costs)
With competition heating up, ad costs keep climbing. Without precise targeting and funnel design, growth can become unprofitable fast.
Churn & Retention Issues
Getting signups is one thing—keeping users engaged and subscribed is another. Many platforms lose users after a few sessions or fail to convert free trials into paid subscriptions.
Market Saturation
New telehealth and SaaS platforms are entering the market every week. Standing out requires more than features—it requires clear messaging and a marketing strategy that builds authority.
Complex User Journeys
Patients and providers don’t follow a simple funnel. From awareness to onboarding, the journey is multi-step and often requires both education and trust before adoption.
Compliance & Trust Factors
Healthcare-related SaaS platforms face additional challenges around compliance, privacy, and trust. Marketing has to respect these while still driving growth.
How We Help Telehealth & SaaS Companies Grow
We create systems designed for sustainable, scalable growth—not just quick signups.
Targeted Paid Acquisition
We run Google, Meta, and LinkedIn campaigns designed to drive high-quality signups at the lowest possible CAC—without sacrificing compliance.
Full-Funnel Conversion Systems
From the first ad to onboarding, we design user journeys that reduce drop-off and turn signups into engaged subscribers.
Lifecycle Marketing & Retention
We implement email, in-app messaging, and retargeting strategies that keep users engaged, reduce churn, and increase lifetime value.
Positioning & Messaging Strategy
We help you stand out in a crowded SaaS market with clear positioning that resonates with both patients and providers.
Analytics & Growth Tracking
We tie every ad, signup, and subscription to clear metrics—so you know exactly what’s driving growth and where to double down.
Scalable Automation
From lead nurturing to customer onboarding, we build automation that saves your team time while keeping users engaged.
Proof in Action
We’ve worked with SaaS and healthcare providers to transform their growth trajectories:
- Reduced CAC by over 30% while maintaining steady user acquisition.
- Increased free-to-paid conversion rates through optimized onboarding funnels.
- Built lifecycle email systems that improved retention and boosted LTV.
On this page, you’ll see example funnels, ad campaigns, and automation flows we’ve created for SaaS and telehealth platforms.
Why Telehealth & SaaS Companies Choose Palalon
- Deep experience in both healthcare and SaaS marketing.
- Proven track record managing $5M+/mo in ad spend at scale.
- Ability to balance compliance requirements with aggressive growth goals.
- Focus on systems that scale profitably—not just vanity metrics.
Ready to Scale Your Platform?
Your users are already searching. The question is: will they subscribe to your platform—or your competitor’s?
Let’s design a growth system that keeps acquisition costs down, retention high, and your platform growing sustainably.
Marketing Unplugged 