Marketing That Grows Clinics, Providers & Online Brands

Healthcare practices and online stores face unique challenges. From strict advertising compliance in ABA therapy to “near me” competition in urgent care, from building trust in mental health to scaling telehealth SaaS subscriptions, to driving e-commerce sales while ad costs rise—growth isn’t simple.

At Palalon Marketing Consulting, we make it simple. With 20+ years of experience and $5M+/mo in managed ad spend, we’ve built systems that help practices and brands grow sustainably, lower acquisition costs, and win new business.

A green growth arrow made of leaves pointing upwards against a cloudy sky.

Marketing That Grows Clinics, Providers & Online Brands

Healthcare practices and online stores face unique challenges. From strict advertising compliance in ABA therapy to “near me” competition in urgent care, from building trust in mental health to scaling telehealth SaaS subscriptions, to driving e-commerce sales while ad costs rise—growth isn’t simple.

At Palalon Marketing Consulting, we make it simple. With 20+ years of experience and $5M+/mo in managed ad spend, we’ve built systems that help practices and brands grow sustainably, lower acquisition costs, and win new business.


Challenges We Solve Across Niches

Every industry has its own hurdles. We know them—and we know how to overcome them.

ABA Therapy Marketing

Two children joyfully jumping on a couch, holding hands, with large colorful lollipops in the background.

Families need more than ads—they need trust, education, and reassurance before choosing ABA therapy. Add tight advertising rules, and many clinics struggle to explain their services online. We help ABA providers reach families while staying fully compliant.

Urgent Care Marketing

A healthcare professional with a stethoscope points to a growth chart on a blue background, while patients sit in a waiting area in the background.

When someone searches “urgent care near me,” you need to show up first. Competition is fierce—from hospitals, retail clinics, and other centers—and patients expect online booking and instant answers. We put your urgent care front and center so more walk-ins choose you.

Mental Health Marketing

A split image depicting a person sitting in a contemplative pose on the left, an illustration of a brain representing mental health in the center, and a therapist in a chair engaging with a patient on the right.

Mental health practices face unique challenges. Messaging must be sensitive and stigma-aware, while also building enough trust for patients to reach out. We design campaigns that break down barriers, build credibility, and bring in new clients.

Telehealth & Healthcare SaaS Marketing

A close-up of a person's hand holding a smartphone displaying the logo for 'E-Health Medical Care' against a light blue background.

Telehealth platforms and SaaS solutions are growing fast—but scaling them profitably is hard. Rising CAC, churn, and crowded competition require more than ads. We create full-funnel systems that improve onboarding, increase retention, and drive subscriptions.

E-Commerce Growth Marketing

A 3D illustration of a smartphone with a store entrance, surrounded by clouds, trees, and packages on a curved road.

E-commerce brands live and die by efficiency. Ad costs keep climbing, carts get abandoned, and competition grows tougher every day. We help stores drive more sales with conversion-focused sites, remarketing systems, and strategies that keep profits healthy while scaling up.

Aesthetic & MedSpa Marketing

A smiling woman in a white shirt stands with her arms crossed in a well-lit spa or clinic setting, with a rolled towel on a treatment table and decorative items in the background.

Medspas and aesthetic clinics thrive on visibility and reputation. Patients want results, but they also need reassurance and trust before booking. Add strict advertising policies, and it’s easy to waste money on ads that don’t convert. We help medspas grow with compliant ads, strong local SEO, and systems that fill appointment books.


An illustration of a graph showing upward growth, featuring stylized buildings with red roofs and green arrows indicating increase, set against a blue gradient background.

Why Practices & Brands Choose Palalon

We’ve scaled healthcare practices, SaaS platforms, and e-commerce brands alike. The results speak for themselves:

  • Expertise across healthcare and consumer niches.
  • Proven experience managing $5M+/mo in ad spend.
  • Data-driven systems that reduce CAC and boost LTV.
  • Remote-first, efficient, and focused on results.

Contact Us

Ready to Grow?

Your patients, clients, and customers are already searching. The only question is: will they find you—or your competitor?

Let’s make sure they choose you.

Smarter growth, built on proven strategies.

I share lessons from 20+ years in digital marketing — from scaling campaigns to building teams, through Charles Lange Consulting and Palalon Marketing Consulting.