E-Commerce Growth Marketing That Scales Sales and Protects Profits
Running an online store today is tougher than ever. Ad costs keep climbing, competition is everywhere, and abandoned carts cut into sales. To grow profitably, you need more than ads—you need a system that attracts the right buyers, converts them, and keeps them coming back.
At Palalon Marketing Consulting, we’ve scaled e-commerce brands from small storefronts into high-volume operations. With $5M+/mo in managed ad spend and 20+ years of digital growth experience, we know what it takes to turn traffic into revenue.
The Challenges E-Commerce Brands Face
Rising Ad Costs
Meta and Google ads have become more expensive year after year. Without the right targeting and creative, ROAS can drop fast.
Cart Abandonment
It’s one of the biggest killers of e-commerce revenue. Visitors add products but never complete checkout, leaving sales on the table.
Fierce Competition
No matter the niche, there are dozens—sometimes hundreds—of competing brands. Standing out requires more than just running ads.
Scaling Logistics
Growth isn’t just about traffic. Inventory, fulfillment, and customer communication all have to keep up. If your marketing grows faster than your operations, it creates frustration instead of loyalty.
LTV vs CAC Balance
The key to real profitability is balancing lifetime value against acquisition cost. Without the right systems, scaling becomes a losing game.
How We Help E-Commerce Brands Grow
We design systems that don’t just drive clicks—they drive revenue and long-term customer loyalty.
High-Return Paid Ads
We manage Google Shopping, Meta, and other ad channels with proven strategies to increase ROAS and reduce wasted spend.
Conversion Rate Optimization (CRO)
From faster sites to better checkout flows, we identify and fix friction points that stop buyers from completing purchases.
Cart Recovery & Remarketing
We set up abandoned cart recovery systems, retargeting campaigns, and email flows that win back lost sales.
Email & Lifecycle Marketing
We implement automated sequences for welcome, upsell, cross-sell, and win-back campaigns—designed to maximize repeat purchases.
Analytics & Performance Tracking
Every ad, cart, and order is tracked. We give you clear visibility into what’s driving revenue and where to optimize.
Scaling Systems
From campaign structures to backend integrations, we help you scale marketing and operations together—so growth is sustainable.
Testimonials
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CFO
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Copywriter
Ready to Sell More Online?
The buyers are already out there. The question is whether they’ll shop with your store—or your competitor’s.
Let’s build a system that drives sales, increases repeat purchases, and scales profitably.
Marketing Unplugged 