ABA Therapy Marketing That Builds Trust and Drives Growth
Families searching for ABA therapy aren’t just looking for a clinic. They’re making one of the most important decisions for their child’s future. That means the marketing for your clinic has to do more than get clicks—it has to build trust, educate, and create confidence from the very first impression.
At Palalon Marketing Consulting, we understand the challenges ABA providers face in growing their practice. We’ve worked directly with ABA clinics and know how to design strategies that generate new client inquiries while staying fully compliant with advertising rules.
The Challenges ABA Clinics Face
Strict Ad Compliance
Advertising platforms have rules that limit how ABA services can be promoted. Ads often get flagged, rejected, or shut down if not carefully designed to follow policies. This leaves many clinics stuck relying only on referrals.
Heavy Competition
In many areas, multiple providers compete for the same families. Without a clear digital presence, even a great clinic can get buried beneath others who invest in visibility.
Long Decision Journeys
Parents and caregivers rarely choose an ABA provider on the spot. They research, compare, and seek reassurance. Your marketing needs to nurture them over time, not just chase a quick click.
Reliance on Referrals
Word-of-mouth is powerful, but it’s not enough to grow a practice sustainably. Clinics that depend solely on referrals often face stagnant or inconsistent growth.
How We Help ABA Clinics Grow
We build systems that do more than advertise—they attract, educate, and convert families into long-term clients.
Compliant Paid Ads
We design Google and Meta ad campaigns that get approved, avoid policy violations, and still drive real inquiries.
Local SEO & Visibility
When families search “ABA therapy near me,” your clinic needs to appear at the top. We optimize your website, local listings, and content to secure that visibility.
Reputation & Reviews Management
Parents trust reviews as much as referrals. We implement systems that generate consistent 5-star feedback, monitor online reputation, and highlight your clinic’s strengths.
Conversion-Focused Websites & Funnels
Clicks don’t matter if they don’t lead to calls or bookings. We create websites and landing pages that guide parents through next steps with clarity and reassurance.
Email & Marketing Automation
Many families take weeks—or months—to make a decision. We build nurturing email sequences that educate, answer questions, and keep your clinic top-of-mind.
Transparent Data & Reporting
No guessing. We track every ad, call, form, and booked intake so you know what’s working and where to grow.
Proof in Action
We’ve helped ABA providers move from stagnant referrals to steady growth. With the right systems in place, one clinic doubled intake calls in just 90 days—without overspending on ads.
Examples of content tailored to ABA audiences, designed to build trust while driving results.
Why ABA Clinics Choose Palalon
We know the nuances of healthcare and therapy marketing.
- We’ve managed $5M+/mo in ad spend across healthcare and consumer niches.
- We design marketing systems that balance compliance, sensitivity, and results.
- We’ve worked with ABA clinics firsthand—so we understand the challenges.
Ready to Grow Your ABA Clinic?
The families who need your services are already searching. The question is whether they’ll find your clinic—or your competitor’s.
Let’s build a system that ensures they choose you.
Marketing Unplugged 