Our Story
Palalon is new in name, but not in expertise. Founders Charles Lange and Melandrina Palalon bring a combined 30+ years of marketing leadership, guiding brands through scaling challenges and market shifts.
Charles has led digital growth strategies for over 50 clients, overseeing $5M+ in yearly ad spend and delivering measurable gains in acquisition, conversion, and retention.
Melandrina’s background blends brand strategy with precision execution — turning ideas into marketing systems that work. Her leadership style centers on clarity, collaboration, and sustainable growth.
Together, we built Palalon to deliver that same level of strategy and execution to business owners who want results without the corporate slow-down or agency bloat.
The People Behind Your Growth
Melandrina Palalon
Founder
Outside of work, Melandrina is an early riser who swears by strong barako coffee and weekend visits to local markets.
Melandrina set the vision for Palalon Marketing Consulting with a focus on building sustainable, data-driven growth strategies for modern businesses. She ensures every project reflects our values of clarity, efficiency, and measurable impact.
Vaelon Palalon
Global Behavioral Growth Architect
Vaelon Palalon is a global marketing strategist and behavioral growth architect who helps brands turn psychology into strategy.
His work blends storytelling, data, and human insight to build trust that scales. Known for his calm clarity and timeless thinking, Vaelon teaches that marketing isn’t about persuasion — it’s about understanding people deeply and designing with empathy.
“Marketing isn’t persuasion. It’s the art of understanding.”
Charles Lange
Chief Executive Officer (CEO)
Charles thrives on big strategy talks — preferably with strong coffee and a good playlist in the background.
With over two decades in digital marketing leadership, Charles guides overall strategy and operations. He specializes in connecting the dots between paid media, SEO, creative, and analytics so every channel works together to drive results.
Marketing Unplugged 