In this session Joe Casanova, Ophir Gadot and Bogdan Popa take you through the steps of how to craft an unforgettable brand messaging. They go though the steps like figuring out your brand vision, brand mission, over value proposition, tagline, personas, product and finally show you Furlough Brand Identity document.
Table of Content:
0:00 Introduction
1:33 Brand Vison
2:32 Brand Mission
2:55 Brand Overall Value Proposition
3:39 Brand Tagline
4:22 Company Description
5:11 Personas
7:22 Product
11:57 Furlough Brand Identity
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