Running an ABA therapy practice isn’t easy, especially in today’s competitive digital landscape. The client we’re sharing about today—a small, dedicated ABA clinic in a bustling urban area—was struggling to stand out in a crowded market. When they came to us, they were overwhelmed, frustrated, and, above all, determined to keep their practice alive.
This is the story of how we helped them turn things around, save money, and attract six new full-time clients in just two months.
The Problem: Fighting for Visibility in a Crowded Market
Our client, whom we’ll call Bright Futures ABA, had been serving families with compassion and professionalism for years. But despite their excellent services, they were having a hard time filling appointments.
“We know we’re good at what we do,” the owner told me during our first call, “but nobody can find us.”
Their challenges were clear:
- Low online visibility: Their website wasn’t ranking well in local search results.
- Outdated website design: The site was slow, difficult to navigate, and far from mobile-friendly.
- Rising ad costs: Their PPC campaigns were eating up their budget without delivering tangible results.
- Inefficient lead conversion: Even when families found them, their outdated contact forms and lack of follow-up processes meant leads were slipping through the cracks.
They needed a holistic solution—and fast.
The Plan: A Holistic Marketing Overhaul
We didn’t come in with a cookie-cutter approach. Instead, we dug deep into the specific challenges Bright Futures ABA was facing. Here’s what we did:
1. Website Redesign: Building a Strong Foundation
We started with their website. Their old design wasn’t just visually unappealing—it was hurting their business. Search engines weren’t ranking it well, and families visiting the site were bouncing away before learning about their services.
- SEO-Friendly Overhaul: We revamped the site with clean code, faster load times, and mobile responsiveness.
- User Experience Focus: The new design made it easy for visitors to find information, book consultations, and get in touch.
- Engaging Content: We rewrote key pages to highlight their expertise, focusing on the value they provide to families in need of ABA services.
The results were immediate: website traffic increased by 45% within the first month.
2. Local SEO: Putting Them on the Map
Bright Futures ABA operates in a highly localized field, so ranking in local search results was critical.
- Google Business Profile Optimization: We updated their profile with accurate details, compelling descriptions, and optimized photos.
- Localized Keywords: We integrated terms like “ABA therapy near [city]” and “autism therapy [city]” across their website and content.
- Local Backlinks: By reaching out to parenting blogs and local directories, we built a network of backlinks that improved their credibility.
Within two months, they were ranking in the top three for key local searches, and their calls from Google’s local pack tripled.
3. PPC Campaign Revamp: Doing More with Less
When we looked at their PPC campaigns, it was clear they were paying too much for too little. Their ads were targeting broad, high-cost keywords that weren’t converting.
- Focused Targeting: We shifted their strategy to target long-tail, intent-driven keywords like “ABA therapy for toddlers” and “autism therapy in [city].”
- Ad Copy Refresh: We wrote compelling, empathetic copy that spoke directly to the concerns of parents searching for ABA services.
- Budget Optimization: By reallocating their budget to better-performing keywords and ad placements, we reduced their cost-per-click by 35%.
The revamped campaigns brought in 60% more qualified leads while slashing their monthly ad spend.
4. Streamlining Lead Conversion
The final piece of the puzzle was ensuring that the families visiting their site or calling their clinic didn’t fall through the cracks.
- Optimized Contact Forms: We redesigned their forms to be shorter, more intuitive, and mobile-friendly.
- Automated Follow-Ups: We implemented an email and SMS follow-up system to engage potential clients immediately after they reached out.
- CRM Integration: With a simple CRM setup, the team at Bright Futures ABA could now track and nurture leads effortlessly.
Their lead-to-client conversion rate jumped by 50%, ensuring that every inquiry was met with timely, professional communication.
The Results: 6 New Full-Time Clients in 2 Months
Two months after we started working with Bright Futures ABA, the numbers told a clear story:
- 6 new full-time clients: These clients represented a significant boost to their monthly revenue, providing much-needed stability for their practice.
- 45% increase in website traffic: More families were finding them online than ever before.
- 50% higher conversion rate: Leads weren’t just visiting their site—they were booking consultations and becoming clients.
- Reduced ad spend: They saved thousands of dollars on PPC while seeing far better results.
Beyond the numbers, the clinic’s owner shared something even more meaningful:
“Our team feels energized again. We’re no longer worried about how we’ll fill appointments. Now we’re focused on doing what we love—helping families.”
What This Means for You
If you’re an ABA clinic struggling to fill appointments, you’re not alone. The challenges you’re facing—whether it’s rising ad costs, poor visibility, or outdated systems—are solvable.
At Charles Lange Consulting, we understand the unique pressures you face, and we specialize in creating tailored marketing strategies that deliver results.
📅 Ready to transform your practice?
Schedule a free consultation today: https://calendly.com/palalon/aba-inquiry
Marketing Unplugged 
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