The Perfect Digital Marketing Team Structure in 2022

The best digital marketing team has the proper skill sets and strategy to accomplish organizational goals in the most efficient manner.

How this is achieved and how the ideal team is structured varies. Not all roles can or should be in-house, nor do they need to be permanent employees. Some can be gig-based projects, freelancers, contract-based digital experts, or marketing agencies.

Depending on the complexities of an organization, the best marketing team structure could be anywhere from small and simple to large and complex. Whatever the size, the team should always be moving the needle forward on KPIs through constant optimization. The exact size should be determined by the team’s ability to produce a return on investment (ROI), including a return on advertising (ROA), as well as a SWOT analysis since a fully-staffed, large-scale modern marketingteam has approximately18 different roles, which is impossible for most small-to-medium organizations, and even some…