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Charles Lange

Latest posts

How I’d Scale a Vertical SaaS Brand Beyond Its Core Markets

A little while ago, I interviewed for a demand generation role with a company called Social News Desk — a SaaS platform that helps organizations manage social media communication at…

demand generation, Go-to-market planning, growth strategy, marketing strategy, Strategy & Planning, The Marketing Ecosystem

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28 Oct 2025
Personal Branding: Building a Reputation That Moves With You

Your personal brand is a crucial professional asset shaped by your actions and reputation. By intentionally defining what you stand for, crafting a narrative, and building a consistent visual and…

Brand Management, Branding & Identity, Personal Branding, The Marketing Ecosystem

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27 Oct 2025
Employer Branding: Attracting Talent the Same Way You Attract Customers

Many companies overlook that employer branding is crucial for attracting top talent, not just customers. Potential hires seek alignment between company culture and values. Clear communication of the internal brand…

Brand Management, Branding & Identity, employer branding, The Marketing Ecosystem

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26 Oct 2025

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