Why the RIGHT followers are more important than gaining RANDOM followers
It is REALLY important when you are blogging to fully analyze the purpose of any task that you do.
This isn’t just because you have limited time, but this is especially important when you are working out how to get more traffic to your blog and even more so if you want to make money from your blog.
Figuring out how to get many followers isn’t anywhere near the best strategy.
This is because you need the RIGHT followers.
Random followers are unlikely to give you any real benefit apart from adding to your follower count when you’re talking to brands.
Random followers don’t add anything. They can even harm you.
On platforms like Facebook, the number of followers who will see your posts depends on how many of those followers interact with your posts.
This is because when you post on Facebook, Facebook will start by showing your post only to a small subset of your audience. Then, depending on how many of them engage with your content, it will decide how many more people to show it to (if anyone).
So if you have 10,000 likes on your Facebook page – but only 1000 of those likes come from people who actually interact with your posts then there is a good chance that very few of those people will ever see your posts. Facebook may only show it initially to a subset that only consists of those 9000 people who don’t care and who don’t interact at all.
This means that it’s not going to help you get traffic to your blog. It’s not going to help you monetize your blog. It’s only going to hinder you. And you would be far better off if your Facebook page just had 1000 likes from followers who love your blog and interact with your Facebook content.
Keep this in mind when you are working through this list of how to gain more followers.
You ONLY want the right followers.
Who are the RIGHT blog followers?
The real question is, who is your target audience? Who are the people who you write your content for?
The first step in working this out is to picture your ideal customer. (And bear in mind you may have more than one) Who is the model person that you want to read your blog? Ask yourself these questions.
- Who are they?
- Are they male/female?
- Where do they live?
- How old are they?
- Do they have kids?
- What are their hobbies/interests?
- Do they work? Are they studying? Are they retired?
I recommend writing down a detailed description of a typical person you see as your customer. Give them a name. Describe them in detail. This is your customer avatar or buyer persona – it’s a fictional character who represents the characteristics of your buyer, your client, your customer, your reader – the person who reads your blog and takes action as a result of your content.
Knowing who reads your blog is REALLY important, so you can write for them
Creating Buyer Personas and Your Customer Avatar
Build out the characteristics of your customer.
- Write down where they spend time online.
- Do they use Facebook? Pinterest? Instagram?
- Would they rather watch videos or read text?
- What do they want to know in your niche?
- How can you help them?
As I said, you will likely have more than one of these ideal customers. We call them buyer personas. So get going. Write down their characteristics, their demographics, their likely actions. If you want to go really in-depth on buyer personas – this is a great easy and informative read.
Why We Are Doing This?
What is important is that at the end of this, you understand who it is that your blog is for which will give you a better idea of how to attract them and what you should be doing on your blog and social media to aid in this. If you don’t know who these readers are then it’s much harder to attract them. So take a while and focus on who they are.
Marketing Unplugged 
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