Email Marketing Services That Drive ROI

From building strong value propositions to figuring out why you’re not meeting your conversion goals, my technical, strategic, and creative email-marketing services do it all. Work with me on your entire email program, a specific email marketing campaign, or an individual project. Let me be your email-marketing solution!

Strategic Email Planning and Assessment Services

10-Point Email Assessment

Over the past 20+ years, I’ve identified 10 critical aspects of an amazing email program that drive ROI. I’ll conduct a methodical review of each of these 10 points, give you a decisive plan of action for short-term gains, and provide an outline of exactly what needs to be done in the future to experience long-term gains.

As an email marketing manager, I go behind the scenes, analyze your existing data, and break down your current email-marketing strategy to arrive at your ROI Road Map, which will:

• Uncover sneaky issues hiding in your email that negatively impact performance
• Identify critical areas of improvement that need to be addressed
• Tell you what you’re doing right to ensure you keep doing it
• Give you a prioritized list of changes to implement moving forward

The 10 Points that Drive ROI

You need a decisive plan of action. First? I’ll need to do my homework, starting with a methodical review of your program’s core components:

01 – Email Strategy

I’ll hit the drawing board to contrast what you currently are doing with my vision of what you could be doing–and how that compares with your current strategy. I’ll even show you what that means in numbers.

02 – List Acquisition & Opt-in Process

When I pull apart permission practices and take a look inside, I can fine-tune the process to boost engagement, slow down spam complaints, and dramatically diminish deliverability problems.

03 – Email List Management

I’ll break your list down into irrefutable percentages, letting me project the rate at which your list is growing and shrinking—potentially down to the month that your list won’t exist anymore. This is rock-solid feedback on whether or not your list-building strategies are going to provide a worthwhile return.

04 – Email Deliverability

I’ll review the different core areas that reveal how many emails you’re sending versus how many make it into someone’s inbox versus how many are actually seen once in the inbox. This ensures that any issues are addressed immediately so that your deliverability doesn’t become, well, a problem.

05 – Engagement

So you know your open and click rates, but do you know your open reach? Mobile conversions? I’ll dive into the patterns occurring with your audience at large, determine where engagement is falling off, and figure out how we can best get and keep them engaged, ultimately transforming your content from powerful to a powerhouse.

06 – Email Design & Copy

Words and design are code. Code for your subscribers to pay attention to…or glaze over. Open…or delete. Care…or forget. I’ll analyze your current email creative to determine if it’s coded for conversion. (And if it’s not? I’ll tell you how to fix it.)

07 – Customization & Personalization

When you learn how to customize your message based on who’s receiving it and what you know about them, conversions will instantly improve. I’ll take a look to see how this crucial piece is affecting your strategy now and how it could be helping your strategy later.

08 – Reporting

My favorite: The numbers. I’ll Identify and define important key metrics and establish baseline results so you have an intelligent understanding of what’s under the hood of your email marketing strategy and, more importantly, why it matters.

09 – Testing

I’ll hunt for patterns and evidence of statistical significance to guide an intelligent decision-making process when you aren’t sure what, exactly, you’re looking for or aren’t aware of which numbers today should (and can) impact your revenue tomorrow.

10 – Technology and Infrastructure

How much do you know about your email and analytics platforms? I’ll review your processes and show you where you could be getting more from your investments (or where you’re spinning your wheels).

Email Campaign Development and Email Management Services

Email Program Management & Ongoing Optimization

Email Program Management Services

Your email program should be running like a well-oiled machine (and it juuuust so happens that I am an email engineer).

Depending on what you’re looking for, I’ll do any (or all) of the following when it comes to email management solutions:

• Lay the groundwork: I’ll look at everything from your historical email campaign data to your value proposition. In doing so, I’ll figure out how you can nurture your prospects into long-term clients/customers and improve customer relations.
• Develop the strategy: I’ll create a blueprint of your current email marketing campaigns. And then? Create a roadmap of where I’ll take your program, backed by a rock-solid, data-driven strategy for more effective emails.
• Create the campaigns: I’ve got a full team of copywriters, designers, and developers. The one thing they have in common? They’re obsessed with ROI and know how to get it!
• Develop custom financial models: You’ll see what levers to pull and know exactly where to focus optimization to maximize your email program’s value.
• Report on the metrics that matter: I’ll move beyond the open rates and clicks to the metrics that matter to you (such as revenue, page views, and list growth, to name a few).
• Act as your production house: If you need someone to just make it happen, look no further.
• Ongoing Optimization

Once you have a rock-solid email-marketing strategy and well-defined campaign objectives in place, then I build on that foundation. I use a process of continuous full testing to improve marketing conversions and other key performance indicators.

I create targeted treatments (subject lines, creative, you name it) and call the statistically significant winners. Plus, you’ll see every peak, valley, and trend along the way — all part of my policy of transparent reporting. All you need to do? Put your feet up and watch your program grow.

Email Campaign Creative

Great email campaign creation does more than just sing–it soars. Successful creativity connects with customers in ways they may not even be fully aware of. But you can do that only by truly understanding their journey. So my mantra of: Understand. Engage. Convert. The result is a rewarding, long-term relationship. I just hope you’re not afraid of commitment.

Email Campaign Development

• Welcome Emails
• Promotional/Service Emails
• Drip Campaigns
• Email Newsletters
• Triggered Email Campaigns
• Shopping-Cart Abandonment
• Reengagement Campaigns
• Landing-Page Optimization Services

Email List-building & Email List Management

Maybe you’re just starting off and not sure where to get names. Maybe you bought an email list and aren’t pleased with its performance. Maybe you’re dealing with list inactivity or attrition. We can fix any email list problem through database management. The only catch? I am a permission email marketer. That means that I won’t just grow your email list for the sake of growing it—I’ll grow it only with quality names. Because a smaller, more active list will trump a larger, less active list any day of the week. Just ask your bottom line.

Email Deliverability Services

Comprehensive Email Deliverability Audit

Although deliverability problems are most often caused by engagement issues, it’s critical to look at all of the major deliverability factors—let’s leave no stone unturned. So, if you arrive at my doorstep with deliverability problems, I’m going to take a look under the hood of your program, while typically working simultaneously on your engagement issues.

First, I’ll dive into the email deliverability factors (both technical and non-technical) affecting your email-marketing program. Ultimately, I’ll provide you with a custom-tailored report that covers:

• Email infrastructure setup
• Email permission practices
• Email list management
• Baseline email deliverability with primary Internet service providers (ISPs)
• Email advertising practices
• Blacklists and email reputation management
• Email subscriber engagement metrics review
• Recommendations for improvements

At the end, you’ll know what needs to be improved—and most importantly, how I plan to improve it. Because behind every great email-marketing consultant is a plan of action!

Ongoing Email Deliverability Monitoring

After I complete my deliverability audit for my new email management clients, I don’t cross my fingers and hope it improves on its own—I act on it! If I uncover that you have a deliverability problem, not only will I create and manage engaging emails for you, but I’ll devise and implement a plan of action to get your emails out of the Gmail spam or other junk folders.

As an email marketing consultant, I make it a priority to ensure that your emails are delivered into the inbox. And we do it by focusing on:

• A solid authentication process (i.e., DKIM, SPF, DMARC)
• Strategic sending recommendations
• Good email-sender reputation monitoring
• Fostering ISP relationships
• Whitelisting process recommendations
• Daily send monitoring and reaction recommendations

Are you ready to improve your email marketing program? By combining the creation of robust email campaigns along with constant deliverability monitoring and remediation, your email-marketing program is destined for success! Contact Me for a consultation and free in-depth audit of your current situation. Follow me on LinkedIn – Facebook – Twitter – WordPress – Tumblr.