1. “In the time it took you to read this sentence 20m emails have been sent.” – John Watton
2. “Your goal should be to own quality time in your customer’s inbox.” – Drew Davis
3. “I want to do business with a company that treats emailing me as a privilege, not a transaction.” – Andrea Mignolo
4. “If social media is the cocktail party, then email marketing is the ‘meet up for coffee’. The original 1-to-1 channel.” – Erik Harbison
5. “A small list that wants exactly what you’re offering is better than a bigger list that isn’t committed.” – Ramsay Leimenstoll
6. “Signing up is a powerful signal of intent to buy. Send them email until they do.” – Jordie van Rijn
327. “Personalisation — it is not about first/last name. It’s about relevant content.” – Dan Jak
8. “Not enough talk about the importance of brand in email. Customers don’t sign up for email – they sign up for your brand.” – Bob Frady
9. “Email has an ability many channels don’t: creating valuable, personal touches – at scale.” – David Newman
10. “Cher’s “If I could turn back time” is actually about her sending an email campaign with a mistake in it.” – Alex Williams
I hope you’ve learned something new and that your imagination is now running wild with all the possibilities email marketing can open up for your business. If you’d like to share your ideas or need help setting up your email marketing campaigns, I’m always open to new conversations on LinkedIn.
Marketing Unplugged 
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